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Bharti Airtel to leverage latest Intel AI tech to enhance customer experience

NEW DELHI: India’s Bharti Airtel aims to leverage Intel’s latest artificial intelligence (AI) accelerator solution to enhance the experience of its telecom subscribers, the US-based chipmaker said in a statement Tuesday.

“Embracing the power of Intel’s cutting-edge technology, Airtel plans to leverage its rich telecom data to enhance its AI capabilities and turbo-charge the experiences of its customers,” Intel said.

The deployments will be in line with Airtel’s commitment to stay at the “forefront of technological innovation and help drive new revenue streams in a rapidly evolving digital landscape”, the statement added.

The chipmaker, facing increased competition from rival Nvidia in the AI space, Tuesday launched the Intel Gaudi 3 accelerator to bring performance, openness, and choice to enterprise (GenAI) and unveiled a suite of new open scalable systems, next-generation products, and strategic collaborations to accelerate GenAI adoption.

“With only 10% of enterprises successfully moving GenAI projects into production last year, Intel’s latest offerings address the challenges businesses face in scaling AI initiatives,” it said in a statement.

According to Intel, its new Gaudi 3 AI accelerator will power AI systems with “up to tens of thousands of accelerators” connected through Ethernet. The AI accelerator is claimed to offer four times more AI computing for BF16 and a 1.5 times increase in memory bandwidth over its predecessor. The accelerator will deliver a significant leap in AI training and inference for global enterprises looking to deploy GenAI at scale.

The California-headquartered firm said, in comparison to the Nvidia H100, the Intel Gaudi 3 can deliver 50% faster time-to-train on average across Llama2 models with 7B and 13B parameters, and GPT-3 175B parameter model.

Additionally, Intel’s latest AI accelerator inference throughput is projected to outperform the H100 by 50% on average and 40% for inference power efficiency averaged across Llama 7B and 70B parameters, and Falcon 180B parameter models, as per the statement.

Naver, Bosch, IBM, Ola Krutrim, and CtrlS Group, among others, are other companies using deploying Intel Gaudi accelerator solutions for innovative GenAI applications.

Intel Gaudi 3 will be available to original equipment manufacturers (OEMs), including Dell Technologies, Hewlett Packard Enterprise, Lenovo, and Supermicro, in the second quarter of 2024.

“Intel is bringing AI everywhere across the enterprise, from the PC to the data center to the edge. Our latest Gaudi, Xeon, and Core Ultra platforms are delivering a cohesive set of flexible solutions tailored to meet the changing needs of our customers and partners and capitalize on the immense opportunities ahead,” said Intel CEO Pat Gelsinger.

The article originally appeared on Tecocom.

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