The advertisement featuring Amitabh Bachchan has been shared by Union Minister Nitin Gadkari to promote road safety.
The Sadak Surakhsa Abhiyan is aimed at making individuals aware of road safety information to make them more cautious and responsible to ensure a safer environment for all and eventually reduce the number of people killed in road accidents every year.
Speeding is a major risk factor in road crashes. In 2023, speeding accounted for 68.1 percent (117,682) of road crash fatalities, surpassing several other causes. Although it may seem tempting to reach a destination faster, the dangers of speeding far outweigh the minimal time saved.
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