L&T Finance has unveiled TV commercials to revolutionize the way people perceive home loans.
The TV commercials combine witty humor with relatable scenarios to create situations that are entertaining as well as informative, with the tagline, ‘Kum Nahi, Complete’.
The series of TV commercials introduce the customers to ‘Home Décor Finance’ and the second and third introduce the customers to benefits such as ‘Digitized Process’ and ‘Dedicated Relationship Manager’.
The Company has also launched its sonic brand identity.
Kavita Jagtiani, chief marketing officer, of L&T Finance, said, “We are building futuristic digital solutions by integrating technology across all our customer touchpoints. With the launch of our first-ever campaign, we are excited to present ‘The Complete Home Loan’ proposition that is set to meet customers’ expectations while addressing their needs.
“Our well-designed offerings inspired us to introduce the ‘Kum Nahi, Complete’ tagline which promptly communicates to customers that they should not settle for less. Furthermore, we have also incorporated an essence of our newly launched Sonic brand identity into this campaign.”
The TV commercials have been created by Dentsu India.
Amit Wadhwa, CEO, of Dentsu Creative India, said, “Our TV commercials connect with the audience by showcasing everyday life situations in an amusing way. By delving deep into introducing the protagonist as a relatable person in the scenarios and making clever use of mnemonics, we aim to not only entertain but also communicate key product offerings and make our campaign memorable. The journey we have embarked upon with LTF has been incredibly fulfilling, and we look forward to co-creating such impactful campaigns in the future.”
The article originally appeared on Brand Equity.